Australian designer and celebrity stylist Lena Kasparian has formed a strong foundation in the fashion industry with her natural ability and flare. With 20 years of experience in the fashion business. The independent and self taught talent has achieved global recognition. Kasparian’s intense knowledge in the fashion world has inspired her to share her designs and bring them to life from paper to fabric. The black label carrying the designers name is renowned for its sophistication and elegance.

Founded in 2014 the label is built not only on quality but empowering women by allowing women to feel feminine. Her designs carry the essence of the classical era of the 50’s chic reviving elements of the timeless Parisian style and old Hollywood glam.

In 2015 Kasparian added a men’s collection to the label.

The brand caters for all after 5 events such as cooperate, charities, red carpet, weddings and balls.

 In 2020 Lena Kasparian has been seen on the fashion runways, has dressed a multitude of some very familiar international celebrities, actors and tv personalities  and  made many appearances on the red-carpet events Globally.

2022 brings a new chapter for the designer after the global pandemic, re-opening her boutique in Sydney’s most renowned and prestiges QVB in the heart of the CBD.

Fast Forward to 2025 the designer has traded in the hustle and bustle of the city to the Coast, relocating to Terrigal. Opening a small boutique in homage to her late father. “ My parents are the reason I am a fashion designer today”