Many Fashion industry professionals would agree that Lena Kasparian has a particular style and an organised strategy in all of her projects.

From her communication with the team to hands-on management within her boutiques and suppliers, her desired outcome always follows through as she has the ability to adapt and make things work. No idea is too far out, nothing is too difficult to overcome. The goal is always the same - to create stylish, well made clothing that intimately suits the end customer, a piece that will last forever.

The passion for her work is undoubtedly visible, from her knowledge of latest trends and timeless style' to her intimate knowledge of a variety of techniques, designed to make each dress created by the designer completely unique.


Lena Kasparian creates every dress from her own inspiration, an idea that could be inspired by a texture, a sign, a feeling. These ideas are then created as sketches by the designer, done in pencil, ink and watercolour, to be turned into completely unique designs. This is how each dress you see released in The Black Label is unlike anything else you find in modern fashion. Lena Kasparian creates the dresses that she loves to wear, that create a timeless elegance on her clients.

Lena Kasparian Does come across intimidating at first with her strong presence and attitude, but as her fun side softens her work ethics, Kasparian is a pleasure to be around. Her passion for life and love of all things fashion come shining through and she is quick with a joke and a laugh.


Experience the Lena Kasparian difference today and visit either our Rose Bay or Parramatta boutiques for a consultation with the designer. Whether it is a gown for a special occasion, a cocktail dress for nights out a bright lights; a wedding dress designed to make you feel like a princess or a custom made suit, shop the wide range of choices created by Lena Kasparian under The Black Label.